Sponsored posts are something that is still quite murky in the world of blogging; for a start many still don’t disclose them correctly, and if disclosure isn’t happening to loyal readers, you can see why no one is willing to talk about their pricing structure. Yes, I get it it’s like discussing your work salary with strangers, but honestly 90% of us are not blogging as a main job, so it shouldn’t be akin to the salary issue. How do you know what to charge? What should you be charging for? Do page views really matter in the cost calculation? Do the American calculations transfer over to UK bloggers?
Personally, I have never taken in to account the whole charge £70 for every 10,000 page views calculation, why? Well my blog is not just my page views, it’s my Instagram, my twitter and my endless post promotion. A sponsored post may only get 500 views on it, but the images will be seen on my Instagram, the post will be seen on my Facebook and Twitter and the followings I have on those platforms.
So as a way to try to open up some honest channels of discussion regarding blog post pricing I thought I would share my thoughts, and prices. We should be proud of what we earn from our hobby, and not see discussing this as taboo, but as a way to shout from the rooftops that we are awesome – and help other bloggers who may well be undercharging as they have no idea what to ask for. Now let me put my money where my mouth is and share what I ask for when approached about sponsored posts, sponsored giveaways and social media promotion:
Content Written by Myself: £200
There is no calculation as such for how I have come to this figure, and I have been paid anything from £30 to upwards of £300 for posts. But, I see it that it takes me 2-3 hours to complete a post from pictures to pressing publish, my average PR sample for a dedicated post is worth around £50, I get around 15k views a month and have a social following of over 20k. If other factors are needed for a post, such as I need to go out and do something, or buy something, then the cost of this is added on to my base price.
2-3 Hours Work: £50 work out your current hourly wage
PR Sample Average: £50 what is the average value of your PR samples
Social Following: £100 no calculation here, although you can use mine as a base line
I do not take in to account my page views in my pricing structure anymore, as I cannot guarantee the number of views it will have. Despite me asking for £200 I have written posts for £40 a pop, because I know that PR/Marketer can throw work my way quite regularly at certain times of the year, and they leave me to write a post how I want. I have also been paid over £300 for posts as that was the brands budget. If an email pops in to my inbox about a particular project I tend to ask for the budget first, which means you could earn more than what you usually price yourself at (hence the £300+).
Pre-written Content: £150
This pricing structure follows the same theme as above, yet the £50 for my time is taken out as I am not writing any content; I possibly only spend 30 minutes editing the post, publishing it and setting some tweet promos. My tip for pre-written content acceptance is to make sure, and get in writing, that the content will be exclusive to you and your blog – in other words they are not touting the same article all over blogger land, because Google sees this and punishes duplicate content.
Sponsored Giveaway: £100
Now these I don’t do often, as generally with a giveaway I am offered the giveaway item as recompense. However, there are occasions where the giveaway item is not something that is applicable to me, or the brand don’t want to send that out too, in these cases I ask for compensation for my time, setting up the giveaway, promoting the giveaway and access to my readers/following. Don’t get me wrong though, if Tom Ford asked to do a giveaway with me and didn’t offer anything in return it’s unlikely I am going to say no (well, after picking myself up off the floor).
Social Media Promotion: £30-£100
If a brand don’t want a full post and maybe just want an affiliate link or video posting to one of my social media platforms, then I charge for this. My followings across my social media differ greatly, hence why I have a fee from 30-100:
Instagram: £30 – I only have around 2500 followers, therefore my price for sponsorship on this platform is low – around £10 per 1000
Google Plus: £50 – This isn’t a platform I use often, yet I have over 4,700 followers
Twitter: £100 – I have just over 14,200 followers. These sponsorships are not just for one tweet, I generally offer around 3 tweets for this fee & throw in an Instagram post if possible.
Don’t get me wrong, some brands may pay me more, some may pay me less – it all depends who the brand is, how much I like the person asking and if the income stream is regular enough to warrant a huge cut in pricing. Set your fee structure, but be prepared to move on it a little at times, surely it’s better to have 4 posts in one month at £40 than none?
One last thought on pricing, if you are selling follow-links make sure to up your price because these are like gold dust. Many people won’t sell them as it’s seen as ‘black hat SEO’ so if you do sell them then you should be asking for more. I have seen many Facebook opportunity posts offering £30 for follow links – my advice is to not bother there. Is £30 really worth risking your Google reputation for?
What do you charge for sponsored posts/freelance writing/social media promotion? Be proud of what your blog brings you & let’s open up some discussion in the comments or on Twitter (use #LetsTalkSponsorship so we can all find each other and chat about pricing)