Over my nearly 5 years of blogging I’ve had many blog designs (some not so good ones) and have even designed and sold some – this blog design now is one I redesigned and coded from a template. As both a blogger and a reader of blogs I like to think I know what looks good on a design, and what makes me eyes want to bleed. Not everyone is going to like a plain and white design like me, but there are certainly some general prompts and things that make a design stand out and look good to readers.
A clear and uncluttered logo is a stand out to me. It’s all about getting the logo right, it needs to reflect you but also be general enough to appeal to all your different kids of readers. I’ve had many over the years, but they’ve all been very much me; black and white. At the moment I have 3 header logos that rotate as I couldn’t decide on exactly which one I wanted, and I still can’t. At the moment I am thinking of changing it up again, so I’ve being looking on logojoy as I’ve heard so many people rave about it. You pick some example logos you like, your aesthetic and colour theme, then they give you some options of logos which you can then purchase. But as usual I am being a little indecisive and have a few in mind. There’s a couple of pricing options, with the $65 one looking like it would suit me best, which is pretty well priced for logo design.
Now, this may seem pretty obvious, but believe me it’s not. I’ve had to look over a lot of blogs in my new job and some of them are just unreadable due to cursive text in the posts, text size too large, too small, all centered (this hurts my brain). Personally, I would say a font size between 10-14 is ideal, as anything above or below becomes unreadable on mobile devices.
SNIPPETS & EXCERPTS
If possible try to stick to snippets/excerpts of your blog posts on your home page; it makes the blog look more easy to read and digest. Plus, it makes it easier for readers to see what you blog about at a glance. When you have full posts, people can be scrolling for AGES just to see what your last few posts were about. Trust me, it’s a game changer and generally neatens the aesthetic of your blog up.
SIDE BAR ADS
Yup, we all gotta get out dollar dollar bills, but having 402 ads in your side bar is a massive turn off. I’m all about that clutterless life, and so are many readers, so try keep your sidebar ads to a maximum of 6. Readers are there for you, your style, your posts and YOU, they’re not there to be bombarded by ads, they can get that on a digital magazine site.
These might seem pretty obvious, but generally the hardest things to see are the things right in front of your eyes. I am by no means saying this is what you need to do to be a blogger, but it’s always nice to consider the reader. I loved my old blog design, but after a quick survey I discovered my readers didn’t so I made some changes and now they’re a much happier bunch.