If you have been a reader of my lil ol’ blog for a while you’ll know I am forever changing up my blog design – I am just never 100% fully satisfied with a design. I also think I kind of like changing things up, it’s a kind of wardrobe clear out and refresh for me. Last year I had 2 designs, the first of which I loved but users said it wasn’t the easiest to work through, and ultimately it all boils down to the user experience, not mine. I spend my days in the back end of my blog, so rarely have to use it like a reader does, once I started using my blog like a reader does it became apparent I needed to change that design. My next design was very user-friendly, but to me, it just lacked some oomph. So, it was time for a change; say hello to my new dirty pink design.
When picking a design it’s easy to just select something pretty, or with lots of fancy features. But, it’s much better to keep it simple for your readers.
I’ve previously always had my logo in black, in a straight line and with Playfair Display as the font. Why? Because it sticks to the keep it simple ethos, yet I have realised your logo is the one place you can go a little crazy. It’s what people will associate your blog with, so make sure it’s something that reflects you and you’re 100% happy with. I love my new logo as it’s still keeping with my aesthetic in that it’s plain colour, Playfair Display is still in there and it’s something that will copy over to any new theme I get in the future. I feel like my new logo just looks more put together and professional; don’t get me wrong my last one looked fairly good too however, it was just a little plain looking like no effort had been put into it whatsoever – which is kinda true. I’ve downloaded my logo font too, so that I can keep my new branding consistent by using it in posts and on images, which I hope will just make my whole blog flow a little more.
As I mentioned in the opened of this post I am a sucker for a new theme. For me, that’s always been because I never 100% had what I wanted, no matter how much I tweaked a design. Short of paying out a few thousand pounds there was no way I was going to have my dream design. Then I came across this one by one of my favourite designers and knew I had to have it. It’s around 95% perfect for me, which makes a change to the usual 80% of previous designs.
I think it will take me quite some time to tire of this beauty, and even when I do there’s always the scope to change it up with the colours and images, so it’ll be aall shiny & new again. I’d been debating this design for about 2 months & I think that helped me actually fall in love with it, as previously I had always rushed into designs.
I’ve tried to keep to as few fonts as possible, and also to download and install the main cursive font I use. This may sound like a simple thing but I was using several cursive fonts previously so my blog looked a little unclear and like it didn’t know who it was. By sticking to the same fonts my brand is more apparent at first glance.
The font isn’t just something that I can hardcode in either, as I use them for collages, wishlists and as accents on images – all to help keep the branding consistent. I found Pinterest a great resource for matching fonts up and seeing what worked well for a paragraph writing font. Since I got my new theme I have trialled a few different fonts and found my current ones work best for me, so it’s certainly a case of trial and error.