Today, just about everyone has social media, and it’s not just one or two networks that they use. One of the more popular ones today is Instagram, with people posting not just photos but also videos, and even stories to their account. If Instagram is your social network of choice but you feel like your account isn’t getting the attention it deserves, it may just be that you need to up your game and take some tips from the experts. Here we’ll take a look at a variety of ways you can improve your Instagram game and start getting more likes and followers.
Look to Professional Photographers for Inspiration and Tips
One great place to start is checking out what professional photographers post and create. You don’t even have to look at their Instagram accounts. You can check out their websites to see their work in most cases.
Take, for example, Howlett Photography, a still life photographer in London who also acts as a product photographer. His portfolio can be viewed on his website where you can find photographs from a range of different shoots. As a still life photographer, you’ll find that great care is taken in setting up the shots, making sure there is a clear message, interest, and various layers to the picture. Sure, you’re not going to be an expert like them, but you can take their work and use it as inspiration for your own shots.
Of course, if your Instagram account is a business account where you are promoting a product or service, then you may want to skip trying it yourself and just hire a professional photographer. Let’s face it, the professionals have the experience, tools, and know-how to get the job done correctly.
Don’t Go Overboard with Colour
While your first instinct may be to add plenty of colour to your shot, more often than not the less is more rule applies. What that means is a few pops of colour maximum, rather than a whole big mix of colours. You don’t want the photo to end up looking too busy or cluttered.
Use Natural Light to Your Advantage
Natural light can be your absolute best friend when it comes to capturing the perfect shot. Sure you can edit shots later, but they aren’t going to look as good had you just used natural lighting to begin with. Typically the best time of day for natural light is early morning and late afternoon. Don’t forget that overcast days are also some of the best for photography.
Give Yourself a Little Extra Space
It’s also a good idea when you are setting up the shot to leave yourself a little extra room which can be used for cropping after. To do that, you may want to try shooting vertically. It’s one of those things you need to play around with to get the hang of.
See the Improvement Immediately
By using these tips, you’ll start to see immediate results in the amount of interest your photos get. This is even more important when it’s a professional business account.