Urban Decay very rarely get it wrong, and there was no chance they would falter when they bagged Gwen Stefani to get on board for a collob – I mean it’s UD & GWEN. The limited edition #UDxGwen palette* launches on UK shores on 22nd November, it’s available exclusively online at the Urban Decay website and will be priced at £40.00 – I suggest you set some (possibly 3) alarms for this one so you don’t miss out, because trust me it’s worth the early start. Alternatively you can sign up here to one of the first on the list to get the palette – you can thank me later :)
After receiving this in mid-November I have had plenty of opportunity to play around with it these last few days and I can confirm it is love, and that I shall never love another (unless they bring a Crystal Castles collab palette out *crosses fingers*). Gwen herself worked very closely with Urban Decay to make sure the palette was everything she had always wanted from makeup & could never find all in one place; and as she’s been rocking perfect makeup since the late 80’s she knows what she is on about that’s for sure.
Shall we start with the packaging? It reminds me of UD from many moons ago; thick, sturdy and well thought out packaging – a palette you want, and can, keep for years and years. The style is a little different in terms of decoration & it’s very simple and stripped back, very Instagram & I have to say I love it; but then again I love their darker packaging like the Ammo Palette and my absolute all time favourite the Alice in Wonderland Book of Shadows. I was never really sold on the Naked 1/2/3 packaging as I found it a little ‘meh’ – when I buy Urban Decay I want design, intrigue and beauty.
When I first opened this I totally missed the little sample of the 4 lip shades that will be released in 2016 (because, you know I was EXCITED). These look amazing and I cannot wait to get my hands on the one named Firebird. The 15 eye shades included were chosen by Gwen, with 12 being new shades and 3 from the original UD shadow collection, and they have references to Gwen’s career in the names: ‘Harajuku, Baby’ which is so sweet. There is also a reference on the mirror too with ‘Magic’s in the Makeup’.
You can probably see there are a lot of nude/neutral tones in there which is great for me, plus a few rich jewel tones thrown in too. I love the mix of predominantly nudes and then the few jewel tones in there as it’s a great way to have so many versatile looks all from one palette. There are also a mix of shimmers, mattes and metallics in the palette, plus both cool and warm toned shades. The winner of this palette though, as always with UD, is the highly pigmented beautiful buttery formula that no other can seem to match. Some of my favourite shades from the palette are Steady, Punk, Anaheim, Danger, Harajuku & Baby… Who am I kidding, I love them ALL. I did find the textures for Pop and Harajuka differed slightly from the rest in that they were slightly more powdery and had a little more fall out – but this doesn’t stop me loving how beautiful and vibrant they are, it just means I have to watch the application a little more. Team the colours with the Primer Potion and you have some serious colour pay off and longevity, especially in the shade Danger which looks stunning over a primer/white lid base.
Now are you convinced you need to set your alarm early for the 22nd November release? You just know this is going to sell out pretty quickly… Now, please can someone make me look like Gwen and I am all set?! I love that Urban Decay have chosen a strong, no holds barred kinda gal to collaborate with, and one that women (and girls) of all ages can relate with, there are not many brands that would run head on in to a beauty collab with a woman in her mid 40’s. But, this is what makes me love Urban Decay even more; they recognise a kick-ass woman when they see one. I would love to see some more collabs from Urban Decay, Grace Jones anyone? Debbie Harry? I would kill for a Grace Jones collection.
Will you be getting up extra early to bag this beauty?
Products Marked * are PR Samples