Ohhh I lured you in with a snappy title there didn’t I? But, seriously are beauty blogs dying a slow painful death? As a beauty blogger myself I sincerely hope not, but I also can’t ignore the ‘evidence’. I have had this little beauty space on the internet for nearly 4 years now (HOW?!), and of course there are going to be trend shifts over time. However, recently I have noticed the shifts have become quite seismic and ones you can’t ignore, otherwise you will end up on the beauty blogging rubbish heap.
With the rise of social media platforms such as Snapchat and Instagram it’s easier than ever before to get your beauty news fix as soon as it happens, and not have to wait 2 weeks for a blogger to photograph items then create content. Not only that but there’s the competitiveness of it too; each blogger wants to have their two pence’s worth on a product out there before anyone else, which means using social media platforms. This sets larger gaps between ‘big’ and ‘small’ bloggers, as those of us who don’t get sent 67 PR packages a week from the top brands, or do this as a full time job just can’t keep up. We cannot buy the whole range of a new release or spend all day updating social media with new deliveries. Which means the larger influencers keep getting larger, and we ‘small ones’ are often left by the wayside flailing to keep up – or giving up altogether.
The humble beauty review is dead
You can’t just skate by on a run of the mill beauty review any more, you have to offer your readers something exciting, creative and very different; something that no other blogger can. Yet, this is no easy task considering how many beauty bloggers there are out in the big wide world of the internet, not to mention how many of them are killing it when it comes to creative content. But, let’s look at a run of the mill blog, mine for example; my product reviews don’t do great in terms of views, largely because they’re a ‘Google It’ thing. You only want to read a product review if you’re considering buying the item, so if you want a review you’ll google it… But as a reviewer you have to be one of the first to get a review out if you want to rank high in results. My ‘edits’ do OK, for now. My most popular types of posts are still my ‘life’ ones; makeup looks, blogging posts, opinion pieces and dating stories.
Coupled with all this is the fact that blogs are turning in to magazines. The whole reason people stopped reading magazines is because they are largely promoting unattainable lifestyles. Beautiful photo shopped women in exotic locations showing of their svelte bodies that would give Gigi a run for her money. Blogs started off being natural content, honest and by people just like me and you; spots, large pores, wobbly bits and orange peel on their legs. Blogs are now becoming less and less the thing that made us fall in love with them to start with…
They are becoming highly photo shopped beauty images by breathtakingly beautiful people that we mere mortals feel we can never be
It all boils down to how we consume information in the end though; we want things quickly, easy to digest and up to date. A beauty blog isn’t really ever going to tick these boxes, so unless we are prepared to adapt our blog to be researched, personal and different from the rest, then we are at risk of ‘dying’.
What are you thoughts on this, both non-bloggers and other bloggers? Do you see trends in your blog?