Let me start this post with the usual disclaimer… I am not bragging. There, now we have the obvious out of the way shall we begin? You may remember my previous post on ‘What Should you Charge for Sponsored Posts’ which is a tenuous link to this post but I wanted to link to something for SEO so there we go. Well, after lots of discussions with people it seems a lot of people don’t know what to charge and don’t know where to find sponsored opportunities. So as another little (hopefully) helpful guide I thought I would share one of my most successful months with you all.
All the opportunities noted here are ones that may have been discussed previous to January 2017 with clients, but the delivery date wasn’t until January so I am including them. This will be a long post guys, so I suggest grabbing a gin, bourbon biccie or a cupcake to get you through.
Selling Images – £175
This is one of my most proud achievements so far; being contacted by companies that want me to create images for them. I spend a lot of time, and money, perfecting my photography and trying to get better but it turns out its worthwhile. I work with around 3 companies on a semi-regular basis that pay me to take social media images of their products. These opportunities have come about by working with companies on a review basis, who then offered to pay for images. I tend to charge £50-£100 to take images for clients which they then own.
Another part of this figure came from a first this month… A company I had worked with on a review asked if they could use my images on their social media, website, and newsletter – pretty much own the images. Usually I would say yes of course, but for the first time I said yes, for a fee. It worked too, so my lesson here was to be braver – if a company truly love your images and want to share them, then it’s likely they are willing to pay for the rights to do so.
Freelance – £310
Again, like the photography I have around 2 clients I work with regularly on a freelance basis to produce content for their websites, newsletters and anything they can think of. I absolutely love these projects as it tests my writing skills as it’s something more professional than just my blog. These have come about from working with clients on content for my blog, which then progressed for me producing content for them. I tend to lower my prices here, as they are not paying for my writing and space on my blog, just my writing. So, for creating a sponsored post I may charge £200, but for freelance writing it’s between £50-100. I was also offered £300 more of freelance work this month, but due to a car accident and not being able to sit for long periods of time to write out posts I had to turn it away :(
Not only that but I use People Per Hour to advertise my content creation and apply for writing jobs. The site lets you advertise any skill you may have; social media, PR, website design, and either bid for jobs posted or post your services on there for others to buy. So far I have only had writing jobs, but I keep pitching for social media jobs too. Some jobs pay well, some don’t. In January I had three jobs from the site, resulting in around £180 before they took their fees.
From The Blog – £645
For some reason everyone wants to be on my blog at the moment haha. I have been incredibly lucky and had 2 really decent paying posts this month, along with a few smaller paying ones. I set my fees at £150-£200 per sponsored post; which you can read about in the post mentioned at the start. However, I am always open to negotiating this, and if a company can throw 5 posts at £75 a pop my way I am not going to say no. I am lucky enough to be contacted by most of the companies I work with, but I find Facebook groups a really great way to find sponsored opps, groups like; UK Bloggers, UK Blogger Opportunities & Blogger Opportunities.
There are also some great sites like Get Blogged which offer paid blogging opportunities for quick turnaround posts and payment. The pay isn’t up there with a brand campaign, but if you’re looking for a quick and easy project that has various niches then it’s a great matching service.
Social Media – £105
Lately brands seem to be coming around to the whole micro-influencer thing, and see the value in someone who may have a ‘small’ following vs a big blogger. We generally have people our own age follow us, that have a disposable income and interest in our niche. Since the rise of the micro influencer as a buzzword I have seen more requests for sponsored Instagram work, despite only having 3500 ish followers.
Again, opps like this tend to come to me, but I find the above mentioned Facebook groups handy for finding some. Also, be brave. If a company asks to use your Instagram image maybe ask for a small fee – they want it for a reason.
Affiliate Pennies – £109.54
I don’t do amazingly well from affiliate linking, well not when it comes to product ones. Most people will search for a product before they buy it, so they may well see it on my blog & click through but will then search Google for price comparisons. If I had to add the links in manually it wouldn’t be worth my while, but luckily Skimlinks auto converts them. I make around £20 a month from Skimlinks, which isn’t bad going considering I don’t tweet out aff links.
The rest I make up from affiliate schemes with 20cogs, People Per Hour, Swagbucks & a plethora of others. Posting features like ‘How to Make Money Online’ means I can pop my affiliate links in there & get a small signup fee if you join & make some money.
This is one of my most successful months for me in terms of blogging money, however I am fully aware it’s not the norm for me. This month I am likely to earn half of this figure, which is still amazing, but sadly not enough to hand my notice in at work and become a full time pyjama wearer. Last year on average I managed to bag around £200-£300 a month from my blog, this year I hope to up that figure to £500 now I have the added freelance work.
I would say around 60% of the opportunities I had were ones that came to me, however they are there because I work hard at my blog and at forming relationships with contacts. The rest I went out and found, pitched for or earned. You don’t have to wait for people to come to you, go out and be pro-active, it’s scary at first but it’s worked well for me. You don’t tens of thousands of followers to bring home the bacon, you just need good quality content and solid relationships with the brands you work with.
And, yes all of my income is declared to the tax man, although I tend to throw most of any money I make back in to my blog for props, cameras, lenses, etc. I hope you have found this helpful and as always, any questions just give me a shout.